Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Robert J Troell, MD, FACS
Dr. Robert J Troell, MD, FACS, is a quadruple board certified physician, Stanford trained in both Otolarngology/Head and Neck Surgery and Sleep Medicine. He was a clinical professor for seven years at the first sleep clinic in the United States, the Stanford Sleep Disorders Center. Additionally, he was the first surgeon board certified in Sleep Medicine in the U.S. His first medical and surgical practice was with colleagues Robert Riley, Nelson Powell and Kasey Li, considered the premier group in the world at the time for upper airway reconstructive surgery. Dr. Troell currently practices in Las Vegas and Laguna Beach, Calif.