Rob Berman, MBA

Rob Berman is a partner at Energia Medical, LLC (www.energiamedical.com). He helps health care providers improve patient outcomes while increasing provider income. Rob has held a variety of sales and marketing positions during his career, including building and managing a marketing department, directing product development and product management for multiple organizations, and serving as a general manager for a variety of business units. He can be contacted by phone at 860-707-4220 or by e-mail at rob@energiamedical.com.

Previous Articles

Red Light / Infrared Therapy for Foot Pain
June 1, 2025 (Vol. 43, Issue 6)
Postcard Marketing on a Shoestring Budget: 4 Steps
November 1, 2021 (Vol. 39, Issue 11)
Speed Up Your Marketing With Snail Mail
May 1, 2021 (Vol. 39, Issue 05)
Developing Chronic Pain Treatment Programs With NIR Therapy (Pt. 2)
November 1, 2020 (Vol. 38, Issue 11)
Developing Chronic Pain Treatment Programs With NIR Therapy (Pt. 1)
September 1, 2020 (Vol. 38, Issue 09)
It's Time to Uncomplicate Your Content Marketing
May 1, 2020 (Vol. 38, Issue 05)
Patient Reactivation Done Right
January 1, 2020 (Vol. 38, Issue 01)
It's Time to Explore the Power of Email Marketing
May 1, 2019 (Vol. 37, Issue 05)
Top Social Media Do's & Don'ts for Chiropractors
February 1, 2019 (Vol. 37, Issue 02)
Map It: Understanding the Customer's Journey
December 1, 2018 (Vol. 36, Issue 12)
Document Laser Therapy (Pt. 2)
October 1, 2018 (Vol. 36, Issue 10)
Facebook Marketing 101
August 1, 2018 (Vol. 36, Issue 08)
Documenting Laser Therapy
March 1, 2018 (Vol. 36, Issue 03)
9 Ways to Make Your Practice Website a Revenue Generator
July 1, 2017 (Vol. 35, Issue 07)
Let Your Fans Spread the Love
June 1, 2017 (Vol. 35, Issue 06)
Digital Marketing Checklist (Pt. 2)
Digital Marketing Checklist (Pt. 1)
Plan It and Then Work It: Start 2017 With a Sound Marketing Plan
The Power of the Patient Persona
Practice Tools: Testimonials & Success Stories
The Power of the Press Release
Increase Your Cash Revenue With Laser
Trending
Billing / Fees / Insurance
Should You Be In-Network or Out-of-Network With Insurance?
Should You Be In-Network or Out-of-Network With Insurance?

It’s a new year and many chiropractors are evaluating what will enhance their respective practices, particularly as it relates to their bottom line. One of the most common questions I get is: “Do I need to be credentialed to bill insurance, and what are the best plans to join?” It’s a loaded question – but one every DC ponders. Whether you're already in-network or pondering whether to join, here's what you need to know.

Samuel A. Collins
Anti Aging / Healthy Aging
Squaring the Geriatric Curve
Squaring the Geriatric Curve

The geriatric curve – the progressive decline in our health, fitness, mental capacity, and overall constitution – graphically appears as a downward sloping line over time. It is a culmination of the effects of sarcopenia, postural deterioration, frailty, and chronic noncommunicable diseases that occur as we age. While aging cannot be reversed, the goal is to reduce the negative slope or “square off” the curve, thus avoiding a steady decline in health. Here are five ways to get your patients started.

Donald DeFabio, DC, DACBSP, DABCO
News / Profession
How Chiropractors Can Make It the Best of Times
The Best of Times, the Worst of Times

Imagine an environment in which DCs are tightly integrated with their local healthcare system; a trusted resource for PCPs, specialists and self-insured employers; are reimbursed in alignment with value created; use modern technology enabling them to fully engage with their patients; are self-governed; and are able to maintain a fulfilling work-life balance. In the final part of this three-part series, we explore three areas for chiropractors to focus on to leave the current foolishness behind and create “the best of times” for DCs and their patients.