Rob Berman, MBA

Rob Berman is a partner at Energia Medical, LLC (www.energiamedical.com). He helps health care providers improve patient outcomes while increasing provider income. Rob has held a variety of sales and marketing positions during his career, including building and managing a marketing department, directing product development and product management for multiple organizations, and serving as a general manager for a variety of business units. He can be contacted by phone at 860-707-4220 or by e-mail at rob@energiamedical.com.

Previous Articles

Red Light / Infrared Therapy for Foot Pain
June 1, 2025 (Vol. 43, Issue 6)
Postcard Marketing on a Shoestring Budget: 4 Steps
November 1, 2021 (Vol. 39, Issue 11)
Speed Up Your Marketing With Snail Mail
May 1, 2021 (Vol. 39, Issue 05)
Developing Chronic Pain Treatment Programs With NIR Therapy (Pt. 2)
November 1, 2020 (Vol. 38, Issue 11)
Developing Chronic Pain Treatment Programs With NIR Therapy (Pt. 1)
September 1, 2020 (Vol. 38, Issue 09)
It's Time to Uncomplicate Your Content Marketing
May 1, 2020 (Vol. 38, Issue 05)
Patient Reactivation Done Right
January 1, 2020 (Vol. 38, Issue 01)
It's Time to Explore the Power of Email Marketing
May 1, 2019 (Vol. 37, Issue 05)
Top Social Media Do's & Don'ts for Chiropractors
February 1, 2019 (Vol. 37, Issue 02)
Map It: Understanding the Customer's Journey
December 1, 2018 (Vol. 36, Issue 12)
Document Laser Therapy (Pt. 2)
October 1, 2018 (Vol. 36, Issue 10)
Facebook Marketing 101
August 1, 2018 (Vol. 36, Issue 08)
Documenting Laser Therapy
March 1, 2018 (Vol. 36, Issue 03)
9 Ways to Make Your Practice Website a Revenue Generator
July 1, 2017 (Vol. 35, Issue 07)
Let Your Fans Spread the Love
June 1, 2017 (Vol. 35, Issue 06)
Digital Marketing Checklist (Pt. 2)
Digital Marketing Checklist (Pt. 1)
Plan It and Then Work It: Start 2017 With a Sound Marketing Plan
The Power of the Patient Persona
Practice Tools: Testimonials & Success Stories
The Power of the Press Release
Increase Your Cash Revenue With Laser
Trending
News / Profession
NBCE-FCLB Merger Approved
NBCE-FCLB Merger Approved

The proposed merger of the National Board of Chiropractic Examiners and Federation of Chiropractic Licensing Boards was approved by NBCE delegates and FCLB members at their respective annual meetings, held jointly in Atlanta, Ga., this year. Per the new bylaws, the new entity takes the NBCE name, with FCLB continuing as a department within NBCE. The federation will continue to enjoy Board of Directors representation on what will be a single, expanded board.

 |  Digital Exclusive
Dynamic Chiropractic Staff
Diagnosis & Diagnostic Equip
When Radiculopathy Isn’t Radiculopathy: A Clinical Series (Pt. 3)
When Radiculopathy Isn’t Radiculopathy

Before introducing subscapularis syndrome as an upper extremity analog, it is essential to revisit piriformis syndrome as a well-established example of myogenic pseudo-radiculopathy. Piriformis syndrome has long served as a clinical exception to disc-centric models of lower extremity pain and provides an important framework for understanding how deep muscular dysfunction can mimic radiculopathy in the absence of nerve root compression.

Ken Kaufman, DC
Healthcare / Public Health
From Pain Scores to Performance Metrics
From Pain Scores to Performance Metrics

Pain has become the dominant language of musculoskeletal healthcare. Numeric pain-rating scales and symptom reports are routinely used as primary indicators of clinical success. But while pain reduction is meaningful, it is an incomplete and often misleading representation of recovery. This has real consequences for patient adherence, long-term outcomes, and how conservative care is perceived within the broader healthcare system.

Christopher Proulx, DC, PhD(ABD), CSCS