Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Richard Gakner, DC, ICSSD, MSc
Dr. Richard Gakner, a 1992 graduate of Logan College of Chiropractic, was born, raised and educated in the U.S., where he served in the U.S. Army. He has lived and practiced in Netanya, Israel since 2004. He is vice president of the Israeli Chiropractic Society and co-founded the Israeli Chiropractic Sports Council. Dr. Gakner was the chiropractic coordinator for the Maccabi Games in 2005 and 2009, and will repeat the role in 2013.