Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Rennie Statler, DC, MPH, MT (ASCP)
Dr. Rennie Statler, a 1996 graduate of the University Of Bridgeport College of Chiropractic, operates chiropractic practices in Yonkers, N.Y. and Danbury, Conn. He is a past adjunct professor and clinician at the UOB College of Chiropractic and holds multiple postdoctoral certifications. For more information, e-mail Dr. Statler at renniestatlerdc@aol.com.