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Rachel Cunningham

Rachel Cunningham is a Marketing Content Writer at ChiroMatrix, a provider of affordable web marketing solutions for chiropractors. She has a MA in English from CSU Long Beach and a BS from Boston College. Rachel writes content optimized for search engines and users, creates engaging content for social media and crafts articles about SEO and social media marketing. More information about SEO, PPC, video and social marketing services from ChiroMatrix can be found at www.chiromatrix.com or by calling 1-888-988-5063."

Previous Articles

A Chiropractor's Guide to Video Testimonials: 6 Easy Steps
A One Month Guide to Marketing Your Practice
Trending
Your Practice / Business
Should You Use Cash, Loan or Lease for Equipment Purchases?
Should You Use Cash, Loan or Lease for Equipment Purchases?

Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?

Jamy Antoine, BS, DC, BCN
Politics / Government / Legislation
2024 Elections: Our Best Chance to Be a Player Again
2024 Elections

Some pundits say that the upcoming presidential and congressional races, and many local races, might be the most consequential in our country’s history. We do not have the choice of sitting on the sidelines and hoping our patients will carry our water.  Unlike other medical professions such as physical therapists, podiatrists, nurses, etc., the health care class (AMA) will not protect us. We must be in the game.

Garrett Cuneo, BA
Chronic / Acute Conditions
Evaluating Shoulder Pain - More Than the Rotator Cuff
Evaluating Shoulder Pain - More Than the Rotator Cuff

The most common condition affecting the shoulder is rotator-cuff disease. From acute tears to chronic tendinopathy, it’s common and needs a thorough workup. In fact, even asymptomatic shoulders can have full-thickness rotator-cuff rears in up to 40% of instances. Let’s look at additional conditions that can present to the office with weakness, loss of motion and pain in the shoulder beyond rotator-cuff tears.

Donald DeFabio, DC, DACBSP, DABCO