You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Peter Swann, MD, FAAFP, FACOEM
Dr. Peter Swann is a board-certified family physician with a focus on patient health, wellness and prevention. A graduate of Dartmouth College and Tufts University School of Medicine, Dr. Swann is also a fellow of the American Academy of Family Physicians and the American College of Occupational and Environmental Medicine. He received his clinical research training through the NIH; is a member of the Board of Trustees at the University of California, Merced; and serves as chief medical officer for ISOThrive, LLC (www.isothrive.com). "