Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Perry A. Cammisa, DC
Dr. Perry Cammisa is National Medical Advisor to Power Plate®, owner of Ultimate ChiroCare™; the largest Power Plate training and treatment medical facility in North America www.ultimatechirocare.com. He co-founded BStrong4Life™, a state of the art proprietary neuro-musculoskeletal training system www.bstrong4life.com. He designed and patented several pieces of equipment used in biomechanical x-ray protocols, exercise and rehabilitation.