You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Paul E. Dougherty, DC, DABCO
Dr. Paul Dougherty, primary author for this month's "Chiropractic in the APHA" column, chairs the Chiropractic Health Care section of the APHA. Contributing to this article is Toby King, executive director of the U.S. Bone and Joint Decade.