Michelle Geller-Vino, CA

Michelle Geller-Vino, formerly president of MGV Marketing, has joined The Masters Circle as director of marketing services. She specializes in training chiropractic assistants in marketing techniques and provides both group and one-on-one training. She can be contacted at 800-451-4514 ext. 147 or via e-mail at mgv@themasterscircle.com

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Previous Articles

Pet Peeves of Chiropractors
April 9, 2011 (Vol. 29, Issue 08)
Effective or Efficient?
February 26, 2011 (Vol. 29, Issue 05)
Simple Scripting: Worth a Million Bucks
June 17, 2010 (Vol. 28, Issue 13)
Passion = Productivity = Profit
March 26, 2010 (Vol. 28, Issue 07)
Fixing a "Leaky Bucket" in Your Practice
January 1, 2010 (Vol. 28, Issue 01)
The Simplicity of Patient Satisfaction
September 23, 2009 (Vol. 27, Issue 20)
Creating a "Wow" Experience for Your Patients, Part 2
July 15, 2009 (Vol. 27, Issue 15)
How to Give Patients a "Wow" Experience
July 1, 2009 (Vol. 27, Issue 14)
No-Shows Are Like Mosquito Bites: Very Annoying!
March 26, 2009 (Vol. 27, Issue 07)
Savvy Secrets of the Successful CA
September 23, 2008 (Vol. 26, Issue 20)
Reactivation: Lack of a Plan, Avoidance or Emergency?
July 1, 2008 (Vol. 26, Issue 14)
Are You the Best "Point Person" for Your Practice?
March 25, 2008 (Vol. 26, Issue 07)
Office Pet Peeves
December 17, 2007 (Vol. 25, Issue 26)
Five Office Challenges, Five Easy Solutions
September 24, 2007 (Vol. 25, Issue 20)
Believe It or Not, You Affect Your Practice’s Patient Retention
July 2, 2007 (Vol. 25, Issue 14)
How Will You Market Your Practice in 2007?
March 26, 2007 (Vol. 25, Issue 07)
Bedside Manner Matters
December 17, 2006 (Vol. 24, Issue 26)
How You Can Help Educate Your Practice Members
September 28, 2006 (Vol. 24, Issue 20)
Transform Yourself Into a New-Patient Magnet
June 6, 2006 (Vol. 24, Issue 12)
Do You Practice What You Preach?
September 27, 2005 (Vol. 23, Issue 20)
Be Decisive!
April 9, 2005 (Vol. 23, Issue 08)
Does Your Time Manage You?
November 30, 2004 (Vol. 22, Issue 25)
You Don't Get a Second Chance to Make a First Impression
January 15, 2004 (Vol. 22, Issue 02)
Five Qualities of the Dynamic CA
September 24, 2003 (Vol. 21, Issue 20)
Trending
Diagnosis & Diagnostic Equip
When Radiculopathy Isn’t Radiculopathy: A Clinical Series (Pt. 6): Differential Diagnosis
When Radiculopathy Isn’t Radiculopathy

While cervical disc pathology can unquestionably produce radiculopathy, many patients presenting with arm pain, paresthesia or perceived weakness do not exhibit the clinical behavior of true nerve-root compromise. In these cases, failure to differentiate the primary pain generator may lead to unnecessary spinal injections, nerve ablation procedures or surgical consultation despite limited likelihood of benefit.

Ken Kaufman, DC
X-ray / Imaging / MRI
A National Turning Point: N.J. Board Rejects Insurer Medical X-Ray Rules for DCs
A National Turning Point: N.J. Board Rejects Insurer Medical X-Ray Rules for DCs

The New Jersey Board of Chiropractic Examiners has made a precedential decision, concurring with the Association of New Jersey Chiropractors' (ANJC) position paper on chiropractic X-ray guidelines. In plain terms, the board ruled, consistent with the ANJC position, that insurance companies cannot use medical X-ray rules or recommendations, like those written by the American College of Radiology (ACR), to decide whether a chiropractor's X-ray was necessary.

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Jeff Randolph, Esq.
Your Practice / Business
The Relationship Behind the Referral
The Relationship Behind the Referral

For decades, chiropractors have been told the answer to more professional referrals is simple: educate medical doctors about chiropractic. There is some truth in that advice; but it is also incomplete. The modern challenge is not simply getting another healthcare professional to know that chiropractors exist. It is becoming the kind of clinician (and building the kind of professional relationship) that makes collaboration easy and sustainable.

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Dynamic Chiropractic Staff