Michelle Geller-Vino, CA

Michelle Geller-Vino, formerly president of MGV Marketing, has joined The Masters Circle as director of marketing services. She specializes in training chiropractic assistants in marketing techniques and provides both group and one-on-one training. She can be contacted at 800-451-4514 ext. 147 or via e-mail at mgv@themasterscircle.com

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Previous Articles

Pet Peeves of Chiropractors
April 9, 2011 (Vol. 29, Issue 08)
Effective or Efficient?
February 26, 2011 (Vol. 29, Issue 05)
Simple Scripting: Worth a Million Bucks
June 17, 2010 (Vol. 28, Issue 13)
Passion = Productivity = Profit
March 26, 2010 (Vol. 28, Issue 07)
Fixing a "Leaky Bucket" in Your Practice
January 1, 2010 (Vol. 28, Issue 01)
The Simplicity of Patient Satisfaction
September 23, 2009 (Vol. 27, Issue 20)
Creating a "Wow" Experience for Your Patients, Part 2
July 15, 2009 (Vol. 27, Issue 15)
How to Give Patients a "Wow" Experience
July 1, 2009 (Vol. 27, Issue 14)
No-Shows Are Like Mosquito Bites: Very Annoying!
March 26, 2009 (Vol. 27, Issue 07)
Savvy Secrets of the Successful CA
September 23, 2008 (Vol. 26, Issue 20)
Reactivation: Lack of a Plan, Avoidance or Emergency?
July 1, 2008 (Vol. 26, Issue 14)
Are You the Best "Point Person" for Your Practice?
March 25, 2008 (Vol. 26, Issue 07)
Office Pet Peeves
December 17, 2007 (Vol. 25, Issue 26)
Five Office Challenges, Five Easy Solutions
September 24, 2007 (Vol. 25, Issue 20)
Believe It or Not, You Affect Your Practice’s Patient Retention
July 2, 2007 (Vol. 25, Issue 14)
How Will You Market Your Practice in 2007?
March 26, 2007 (Vol. 25, Issue 07)
Bedside Manner Matters
December 17, 2006 (Vol. 24, Issue 26)
How You Can Help Educate Your Practice Members
September 28, 2006 (Vol. 24, Issue 20)
Transform Yourself Into a New-Patient Magnet
June 6, 2006 (Vol. 24, Issue 12)
Do You Practice What You Preach?
September 27, 2005 (Vol. 23, Issue 20)
Be Decisive!
April 9, 2005 (Vol. 23, Issue 08)
Does Your Time Manage You?
November 30, 2004 (Vol. 22, Issue 25)
You Don't Get a Second Chance to Make a First Impression
January 15, 2004 (Vol. 22, Issue 02)
Five Qualities of the Dynamic CA
September 24, 2003 (Vol. 21, Issue 20)
Trending
News / Profession
Remembering Dr. Warren Hammer - A Pioneer in Soft-Tissue Care
Remembering Dr. Warren Hammer - A Pioneer in Soft-Tissue Care

For chiropractors practicing today, Dr. Warren Hammer’s legacy is particularly visible in several areas that have become familiar components of modern musculoskeletal care: his early work with the Graston Technique and instrument-assisted soft-tissue mobilization; his extensive writing and teaching on functional soft-tissue examination and treatment; his role in bringing fascial manipulation to U.S. clinicians; and his decades spent educating chiropractors and other health professionals.

Dynamic Chiropractic Staff
Education & Seminars
Chiropractic Colleges in Crisis
Chiropractic Colleges in Crisis

Financial pressure, enrollment declines and institutional challenges are emerging at several U.S. chiropractic colleges. Life Chiropractic College West's and Life University's struggles may be the most talked about but appear to be part of a larger story. And with recent USDE requirements threatening to hamstring federal student financing for DC degree programs, chiropractic education is facing questions for which it has no immediate answers.

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Dynamic Chiropractic Staff
Your Practice / Business
Are You Meeting the Chiropractic Standard of Care?
Are You Meeting the Chiropractic Standard of Care?

The term standard of care is a legal term and a medical concept. There is no single, universally recognized standard of care document or authoritative reference. The medical concept defines what practitioners should do in practice. The legal term used determines whether a practitioner failed to meet that expectation. This article examines the standard of care for the doctor of chiropractic.

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Mark Balderston, DC, FPSC