Michelle Geller-Vino, CA

Michelle Geller-Vino, formerly president of MGV Marketing, has joined The Masters Circle as director of marketing services. She specializes in training chiropractic assistants in marketing techniques and provides both group and one-on-one training. She can be contacted at 800-451-4514 ext. 147 or via e-mail at mgv@themasterscircle.com

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Previous Articles

Pet Peeves of Chiropractors
April 9, 2011 (Vol. 29, Issue 08)
Effective or Efficient?
February 26, 2011 (Vol. 29, Issue 05)
Simple Scripting: Worth a Million Bucks
June 17, 2010 (Vol. 28, Issue 13)
Passion = Productivity = Profit
March 26, 2010 (Vol. 28, Issue 07)
Fixing a "Leaky Bucket" in Your Practice
January 1, 2010 (Vol. 28, Issue 01)
The Simplicity of Patient Satisfaction
September 23, 2009 (Vol. 27, Issue 20)
Creating a "Wow" Experience for Your Patients, Part 2
July 15, 2009 (Vol. 27, Issue 15)
How to Give Patients a "Wow" Experience
July 1, 2009 (Vol. 27, Issue 14)
No-Shows Are Like Mosquito Bites: Very Annoying!
March 26, 2009 (Vol. 27, Issue 07)
Savvy Secrets of the Successful CA
September 23, 2008 (Vol. 26, Issue 20)
Reactivation: Lack of a Plan, Avoidance or Emergency?
July 1, 2008 (Vol. 26, Issue 14)
Are You the Best "Point Person" for Your Practice?
March 25, 2008 (Vol. 26, Issue 07)
Office Pet Peeves
December 17, 2007 (Vol. 25, Issue 26)
Five Office Challenges, Five Easy Solutions
September 24, 2007 (Vol. 25, Issue 20)
Believe It or Not, You Affect Your Practice’s Patient Retention
July 2, 2007 (Vol. 25, Issue 14)
How Will You Market Your Practice in 2007?
March 26, 2007 (Vol. 25, Issue 07)
Bedside Manner Matters
December 17, 2006 (Vol. 24, Issue 26)
How You Can Help Educate Your Practice Members
September 28, 2006 (Vol. 24, Issue 20)
Transform Yourself Into a New-Patient Magnet
June 6, 2006 (Vol. 24, Issue 12)
Do You Practice What You Preach?
September 27, 2005 (Vol. 23, Issue 20)
Be Decisive!
April 9, 2005 (Vol. 23, Issue 08)
Does Your Time Manage You?
November 30, 2004 (Vol. 22, Issue 25)
You Don't Get a Second Chance to Make a First Impression
January 15, 2004 (Vol. 22, Issue 02)
Five Qualities of the Dynamic CA
September 24, 2003 (Vol. 21, Issue 20)
Trending
Billing / Fees / Insurance
Should You Be In-Network or Out-of-Network With Insurance?
Should You Be In-Network or Out-of-Network With Insurance?

It’s a new year and many chiropractors are evaluating what will enhance their respective practices, particularly as it relates to their bottom line. One of the most common questions I get is: “Do I need to be credentialed to bill insurance, and what are the best plans to join?” It’s a loaded question – but one every DC ponders. Whether you're already in-network or pondering whether to join, here's what you need to know.

Samuel A. Collins
Anti Aging / Healthy Aging
Squaring the Geriatric Curve
Squaring the Geriatric Curve

The geriatric curve – the progressive decline in our health, fitness, mental capacity, and overall constitution – graphically appears as a downward sloping line over time. It is a culmination of the effects of sarcopenia, postural deterioration, frailty, and chronic noncommunicable diseases that occur as we age. While aging cannot be reversed, the goal is to reduce the negative slope or “square off” the curve, thus avoiding a steady decline in health. Here are five ways to get your patients started.

Donald DeFabio, DC, DACBSP, DABCO
News / Profession
How Chiropractors Can Make It the Best of Times
The Best of Times, the Worst of Times

Imagine an environment in which DCs are tightly integrated with their local healthcare system; a trusted resource for PCPs, specialists and self-insured employers; are reimbursed in alignment with value created; use modern technology enabling them to fully engage with their patients; are self-governed; and are able to maintain a fulfilling work-life balance. In the final part of this three-part series, we explore three areas for chiropractors to focus on to leave the current foolishness behind and create “the best of times” for DCs and their patients.