Michelle Geller-Vino, formerly president of MGV Marketing, has joined The Masters Circle as director of marketing services. She specializes in training chiropractic assistants in marketing techniques and provides both group and one-on-one training. She can be contacted at 800-451-4514 ext. 147 or via e-mail at mgv@themasterscircle.com
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You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Southern California University of Health Sciences (SCU) is expanding its doctor of chiropractic program to a satellite campus in Phoenix, Ariz., with a January 2026 date for the inaugural class of students to begin instruction. With the expansion, SCU takes an important step in filling a geographic void in chiropractic education in the West, according to the university.
At this very moment in history, the public is awakening. They’re questioning what they’ve been told about health – what they eat, how they think, how they manage stress, and what they’ve been prescribed. The recently released MAHA Report is a clarion call for transformation. As the public seeks answers beyond pills and procedures, chiropractic is poised to offer something more: whole-being care.