Dr. Michael Perusich, a graduate of Cleveland Chiropractic College, is a solutions-focused advisor with more than 25 years of success across the health care and consulting industries. His broad areas of expertise include coaching, training, content development and motivational speaking. He is the CEO & managing partner for Kats Consultants, LLC., offering a unique platform of business knowledge for today's chiropractic entrepreneur.
When I graduated from chiropractic college in 1981 and started practice, I heard it all, and very little was positive. “You are a quack; you do not know what a subluxation is; you couldn’t get into a real health care program, so you chose the one that is slightly above a mail-order degree; you have no proof that chiropractic works; Are you really licensed?”, and so much more.
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A central challenge in creating our identity is that chiropractic is a method of care, not a technique or procedure. This is an important concept for us to promote. Our patients are treated with lifestyle modification, exercise, nutritional supplements, diet and a whole-body approach to accelerate the natural healing process. We are not simply CMT providers.
The results of a global survey released late last year (2023) unveiled some startling findings among medical and nursing students. The “Clinician of the Future: 2023 Education Edition” surveyed 2,212 students, of which 446 were in the United States, from 91 countries.
