Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Michael Olson, DC
Dr. Mike Olson, a 2011 Palmer College of Chiropractic graduate, joined Bigfork Valley Hospital in May. According to Dr. Olson, he has been "blown away" by how the hospital has accepted him and chiropractic care, including providing tables and adjusting tools, training staff to handle chiropractic billing, and allocating funds for continuing education. Contact him with questions and comments via e-mail at hmolson29@gmail.com.