Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Michael Mathesie, DC, DACRB, DABFP
Dr. Michael Mathesie is a 1988 graduate of Life University. He has been practicing in Coral Springs, Fla., for 26 years, and teaching and utilizing laser therapy in his practice since 2005. Dr. Mathesie is a recipient of the Sports Chiropractor of the Year award, and two governors have appointed him to the Florida Board of Athletic Training and the Florida Board of Chiropractic Medicine.