Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Mha Atma S. Khalsa, DC
Dr. Mha Atma S. Khalsa is a graduate of the 1978 class of the Los Angeles College of Chiropractic (now the Southern California University of Health Sciences). He has been in practice in Los Angeles since 1979, and has been a member of the American Chiropractic Association and the California Chiropractic Association since he started practice. He was recognized as a lifetime member of the CCA after 30 years as a dues-paying member. He is also a supporting member of the Foundation for Chiropractic Progress.