Matt Prados

Matt Prados is the founder of Review Wave, the #1 patient engagement tool in chiropractic with rich features like business texting, review marketing, appointment reminders, online scheduling, online forms and more. He is also the founder of Gotcha Local, a digital marketing agency for chiropractors. Matt comes from the largest family of chiropractors in the world, with 80+ chiropractors in the family.

Previous Articles

Reviews Are the New Referrals
January 1, 2023 (Vol. 41, Issue 01)
Online Scheduling: It's Time to Reinvent Your Practice
October 1, 2022 (Vol. 40, Issue 10)
Do Websites Even Matter Anymore?
June 1, 2022 (Vol. 40, Issue 06)
Leveraging Patient Reviews
August 1, 2020 (Vol. 38, Issue 08)
Top 5 Strategies to Manage Your Reputation Online
April 1, 2018 (Vol. 36, Issue 04)
Creating an Efficient Front Desk
Trending
News / Profession
MAHA Launches Chiropractic Hub
MAHA Launches Chiropractic Hub

Building on a historic March 2026 meeting between Make America Healthy Again and chiropractic leadership, MAHA has announced the launch of the MAHA Chiropractic Hub, “a coordinated national partnership uniting MAHA Center, MAHA Action, and the chiropractic profession, including national associations, state organizations, practitioners, educators, researchers, and patient advocates. The Chiropractic Hub will advance federal policy, expand patient access, and build broad public support for chiropractic care across America.”

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Dynamic Chiropractic Staff
Education & Seminars
Confronting the Threat to Chiropractic Education
Confronting the Threat to Chiropractic Education

The chiropractic profession is confronting one of the most significant federal regulatory threats it has faced in decades. A new U.S. Department of Education (ED) accountability framework – commonly referred to as the “Do No Harm” (DNH) regulation – could place many chiropractic programs at risk of losing access to federal financial aid (student loans), potentially reshaping the future of chiropractic education and workforce development across the United States.

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Healthcare / Public Health
From Pain Scores to Performance Metrics
From Pain Scores to Performance Metrics

Pain has become the dominant language of musculoskeletal healthcare. Numeric pain-rating scales and symptom reports are routinely used as primary indicators of clinical success. But while pain reduction is meaningful, it is an incomplete and often misleading representation of recovery. This has real consequences for patient adherence, long-term outcomes, and how conservative care is perceived within the broader healthcare system.

Christopher Proulx, DC, PhD(ABD), CSCS