You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Martha Brown Menard, PhD, LMT
Dr. Martha Brown Menard is the author of Making Sense of Research and co-executive director of the Academic Consortium for Complementary & Alternative Health Care (ACCAHC). She is also the director of the Crocker Institute and a licensed massage therapist in Kiawah Island, S.C.