Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Marion Todres-Masarsky, DC, MA
Dr. Marion Todres-Masarsky received her BA and MA degrees in English from the University of Massachusetts / Boston. She also did graduate work in adult education at Rutgers University before completing her Doctor of Chiropractic degree at New York Chiropractic College in 1981. She has taught human anatomy and physiology at the college level.