When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
Leo Goykhman
Leo Goykhman is the CEO and founder of FamousChiro, a marketing and consulting firm specializing in helping DCs build their practices by setting up sophisticated marketing systems that automate the process of attracting high-quality patients. E-mail Leo at leo@famouschiro.com. For more information, visit www.famouschiro.com."