Dr. Kenneth Ross is a graduate of Life Chiropractic College and law school. He practices chiropractic in Orlando, Fla., and lectures nationally on medical and legal issues affecting the practice of chiropractic. He can be reached with questions and comments at (407) 875-2000.
You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Southern California University of Health Sciences (SCU) is expanding its doctor of chiropractic program to a satellite campus in Phoenix, Ariz., with a January 2026 date for the inaugural class of students to begin instruction. With the expansion, SCU takes an important step in filling a geographic void in chiropractic education in the West, according to the university.
At this very moment in history, the public is awakening. They’re questioning what they’ve been told about health – what they eat, how they think, how they manage stress, and what they’ve been prescribed. The recently released MAHA Report is a clarion call for transformation. As the public seeks answers beyond pills and procedures, chiropractic is poised to offer something more: whole-being care.