Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
John Davila, DC
Dr. John Davila graduated from Palmer College in 1994. Upon graduation, he established and operated three successful practices in the Myrtle Beach, South Carolina area for 13 years. Since 2000, Dr. Davila has been training doctors and staff on the topics of federal and state insurance compliance. He has consulted for Blue Cross Blue Shield of South Carolina, American Specialty Health Network, and Palmetto GBA (South Carolina Medicare). In 2001, Dr. Davila rewrote the Medicare policy for chiropractic reimbursement for Palmetto GBA and served on its Physician Carrier Advisory Committee. He is the founder of Custom ChiroSolutions."