Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Jerry DeGrado, DC
Jerry DeGrado, DC is a 1985 graduate of Logan College of Chiropractic. He has been in private practice for the past 23 years in Wichita, Kansas. He is currently president and acting executive director of the Congress of Chiropractic State Associations (COCSA).