Jerry Curtin

Jerry Curtin is president and general manager of Cultivate. His passion to understand the essence of employee performance has been paramount to his success at General Electric, Eaton Corporation, and now Cultivate. It's also made him a great career human resources leader, executive coach and entrepreneur. He lives by the philosophy that "a business isn't healthy until its employees are," and today he leads executives across the country in evaluating the health of their businesses through Cultivate.

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Is On-Site Corporate Wellness Right for You? Top 10 Q & A
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News / Profession
MAHA Launches Chiropractic Hub
MAHA Launches Chiropractic Hub

Building on a historic March 2026 meeting between Make America Healthy Again and chiropractic leadership, MAHA has announced the launch of the MAHA Chiropractic Hub, “a coordinated national partnership uniting MAHA Center, MAHA Action, and the chiropractic profession, including national associations, state organizations, practitioners, educators, researchers, and patient advocates. The Chiropractic Hub will advance federal policy, expand patient access, and build broad public support for chiropractic care across America.”

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Dynamic Chiropractic Staff
Education & Seminars
Confronting the Threat to Chiropractic Education
Confronting the Threat to Chiropractic Education

The chiropractic profession is confronting one of the most significant federal regulatory threats it has faced in decades. A new U.S. Department of Education (ED) accountability framework – commonly referred to as the “Do No Harm” (DNH) regulation – could place many chiropractic programs at risk of losing access to federal financial aid (student loans), potentially reshaping the future of chiropractic education and workforce development across the United States.

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Healthcare / Public Health
From Pain Scores to Performance Metrics
From Pain Scores to Performance Metrics

Pain has become the dominant language of musculoskeletal healthcare. Numeric pain-rating scales and symptom reports are routinely used as primary indicators of clinical success. But while pain reduction is meaningful, it is an incomplete and often misleading representation of recovery. This has real consequences for patient adherence, long-term outcomes, and how conservative care is perceived within the broader healthcare system.

Christopher Proulx, DC, PhD(ABD), CSCS