Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Jerome TRUE, DC, FIACN
Dr. Jerome True is a chiropractic neurologist practicing in Palm City, Fla. In addition to serving on the NAALT board of directors, he is also a member of the association's science and education committee. He has lectured for the Florida Chiropractic Association and various other continuing-education seminars on laser therapy and laser safety. Contact Dr. True with questions and comments regarding this article via the NAALT Web site.