Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Jennifer Illes, DC, Med. Ac., CKTI
Dr. Jennifer Illes graduated from New York Chiropractic College in 2005 after completing undergraduate studies at Brock University. She practiced in Niagara Falls and Mississauga for several years while implementing functional integrated therapy (a combination of contemporary medical acupuncture, soft-tissue techniques, and elastic therapeutic taping.) She later moved to St. Petersburg, Fla., where she currently is a clinical science instructor at National University of Health Sciences' Florida campus. As a certified Kinesio taping instructor, she travels worldwide and teaches postgraduate courses in the Kinesio Taping Method.