Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Jennifer Hess, DC, MPH, PhD
Dr. Jennifer Hess is a research associate and ergonomist at the Labor Education and Research Center (LERC) of the University of Oregon. Prior to her current position, Dr. Hess maintained a full-time chiropractic practice emphasizing ergonomics, injury prevention and musculoskeletal rehabilitation.