Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Jeffrey Spencer, MA, DC, CCSP
Dr. Jeff Spencer graduated from Cleveland Chiropractic College Los Angeles and has a master’s degree in physical education. He treated cyclist Lance Armstrong before, during and after all seven of his Tour de France victories, helped Armstrong’s former team to its eighth Tour victory in 2007, and has also worked with numerous professional athletes, including Olympic and world champions. Dr. Spencer can be contacted at jspencer81@aol.com.