Jeffrey Cronk, DC, CICE

Dr. Jeffrey Cronk graduated from Palmer College of Chiropractic in 1988. He practices in Wisconsin and is the owner of National Injury Diagnostics, located in Eau Claire, Wisc. Contact Dr. Cronk with questions or comments regarding this article on the Web at www.nationalinjurydiagnostics.com."

Previous Articles

Alteration of Motion Segment Integrity: The AMA's Gift to Chiropractic?
November 18, 2010 (Vol. 28, Issue 24)
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From Search to Selection: Why AI Visibility Matters for DCs
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Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.

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The New Jersey Board of Chiropractic Examiners has made a precedential decision, concurring with the Association of New Jersey Chiropractors' (ANJC) position paper on chiropractic X-ray guidelines. In plain terms, the board ruled, consistent with the ANJC position, that insurance companies cannot use medical X-ray rules or recommendations, like those written by the American College of Radiology (ACR), to decide whether a chiropractor's X-ray was necessary.

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The term standard of care is a legal term and a medical concept. There is no single, universally recognized standard of care document or authoritative reference. The medical concept defines what practitioners should do in practice. The legal term used determines whether a practitioner failed to meet that expectation. This article examines the standard of care for the doctor of chiropractic.

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