Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Gerald Coy, DC
Dr. Gerald L. Coy, a 1965 graduate of Palmer College Davenport, is founder and administrator of the CHER Foundation, which created the first scoliosis and postural screening program in the public school system and currently is involved in the development of public educational programs through digital Internet television, among other endeavors. Dr. Coy has served as a state political officer, appointed to the California Environmental Health Specialist Registration Committee; and was instrumental in the reorganization of Southern California College of Chiropractic, for which he served as president and chairman of the board. He is a lecturer, author, educator, researcher and philanthropist, all for the purpose of supporting the chiropractic profession.