Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Geoffrey Bove, DC, PhD
Dr. Geoffrey Bove is a graduate of Hampshire College, Canadian Memorial Chiropractic College, and the University of North Carolina, Chapel Hill. His research interests are focused on pain due to neural inflammation, including effects on autonomic axons. Currently, Dr. Bove is an associate professor at the University of New England College of Osteopathic Medicine.