You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Ernesto Leal-Junior, PhD, DPT
Dr. Ernesto Leal-Junior, a full professor at Nove de Julho University in Sao Paulo, Brazil, is a peer reviewer for six different journals including Lasers in Medical Science, theJournal of Sports Sciences, the Journal of Photochemistry, and Photochemistry and Photobiology. He has lectured at Unilsalle University and the University of Caxias do Sul, both in Brazil, and has presented more than 40 scientific papers at national and international congresses. His expert area of research is phototherapy in skeletal muscle disorders, with a special interest in phototherapy for skeletal muscle fatigue delaying, performance enhancement, injury prevention and recovery after strenuous physical activity. In September 2011, Dr. Leal Junior was awarded the Young Clinical Research Award in Phototherapy by the North American Association of Laser Therapy.