Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Edward Martin, DC
Dr. Edward Martin is a chiropractor, motivational speaker, public speaking and marketing coach, and the author of the forthcoming book How to Attract More Chiropractic Patients by Using Public Speaking. Dr. Martin offers public speaking and marketing seminars, as well as individual coaching sessions. He also offers coaching sessions on the phone for chiropractors around the country. For more information, contact him at 818-314-2054 or edwardm77@gmail.com.