Dr. Edward Martin is a chiropractor, motivational speaker, public speaking and marketing coach, and the author of the forthcoming book How to Attract More Chiropractic Patients by Using Public Speaking. Dr. Martin offers public speaking and marketing seminars, as well as individual coaching sessions. He also offers coaching sessions on the phone for chiropractors around the country. For more information, contact him at 818-314-2054 or edwardm77@gmail.com.
You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Southern California University of Health Sciences (SCU) is expanding its doctor of chiropractic program to a satellite campus in Phoenix, Ariz., with a January 2026 date for the inaugural class of students to begin instruction. With the expansion, SCU takes an important step in filling a geographic void in chiropractic education in the West, according to the university.
At this very moment in history, the public is awakening. They’re questioning what they’ve been told about health – what they eat, how they think, how they manage stress, and what they’ve been prescribed. The recently released MAHA Report is a clarion call for transformation. As the public seeks answers beyond pills and procedures, chiropractic is poised to offer something more: whole-being care.