You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Douglas Johnson, ATC, EES, CLS
Douglas Johnson is a certified athletic trainer with a bachelor's degree in sports medicine from the University of Detroit-Mercy; and the senior vice president of clinical and scientific affairs for Multi Radiance Medical. He is involved in numerous research studies involving super-pulsed lasers, including investigating the impact of laser on knee pain; and is currently at work updating his text, Phototherapy 101, to Laser Therapy 101, which is scheduled to be released in late 2013.