Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Donald Murphy, DC, FRCC
Dr. Donald R. Murphy graduated from New York Chiropractic College in 1988 and obtained three years of postgraduate education in neurology. He is the drector of primary spine care at OrthoRI and co-lead instructor for the University of Pittsburgh's primary spine practitioner certification program. As of 2026, Dr. Murphy is also clinical assistant professor of family medicine, Warren Alpert Medical School of Brown University; adjunct assistant professor, Department of Physical Therapy, University of Pittsburgh; adjunct associate professor, New York Chiropractic College; and part-time university faculty, Southern California University of Health Sciences.