Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Don Capoferri, DC, FSTB, DAAMLP, BCN
Dr. Don Capoferri has been practicing in the Atlanta, Ga., area since 1982. After completing his undergraduate education at Rutgers University, he earned his DC degree at Pennsylvania College of Chiropractic, graduating in December of 1981. After a two-year course of study, internship and research, he was the first chiropractor in the nation to receive a fellowship in spinal biomechanics and trauma from Cleveland University, Chiropractic and Health Sciences (where he is currently an adjunct professor of clinical sciences). Dr. Capoferri has extensive postgraduate training and credentials in MRI spine interpretation, spinal biomechanical engineering, spinal trauma pathology and electrodiagnostics.