Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Denise Vuich, DC
Dr. Denise Vuich is the president and executive director of Vuich Vendor Services and is currently in private practice in the Los Angeles area. She maintains a concierge practice focusing on family chiropractic and nutritional counseling. Her education began at Penn State University, where she majored in biology and physiology; and continued at New York Chiropractic College, where she completed her doctorate in chiropractic. Reach Dr. Vuich with questions and comments at www.physiciansvendorservices.com."