You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Curtis Turchin, MA, DC, DACBN, DCBCN
Dr. Curtis Turchin received his undergraduate degree in biomedical sciences from the University of Southern California, a master's in education from San Francisco State University and a doctorate in chiropractic from Palmer College. He was director of clinical sciences for the company that developed the first FDA-cleared light device, and is now president of Apollo PT Products. Dr. Turchin is the author of Light and Laser Therapy and Treating Addictions With Laser Therapy, and has authored numerous articles in research and other publications.