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Cindy Donaldson

Cindy Donaldson is president and CEO of Red Barn Consulting, a strategic marketing, sales and business operations consulting firm. Contact her at 860-469-8090 or cindy@redbarnconsultingllc.com.

Previous Articles

Postcard Marketing on a Shoestring Budget: 4 Steps
November 1, 2021 (Vol. 39, Issue 11)

Speed Up Your Marketing With Snail Mail
May 1, 2021 (Vol. 39, Issue 05)

It's Time to Uncomplicate Your Content Marketing
May 1, 2020 (Vol. 38, Issue 05)

Patient Reactivation Done Right
January 1, 2020 (Vol. 38, Issue 01)

It's Time to Explore the Power of Email Marketing
May 1, 2019 (Vol. 37, Issue 05)

Top Social Media Do's & Don'ts for Chiropractors
February 1, 2019 (Vol. 37, Issue 02)

Map It: Understanding the Customer's Journey
December 1, 2018 (Vol. 36, Issue 12)

Facebook Marketing 101
August 1, 2018 (Vol. 36, Issue 08)

9 Ways to Make Your Practice Website a Revenue Generator
July 1, 2017 (Vol. 35, Issue 07)

Let Your Fans Spread the Love
June 1, 2017 (Vol. 35, Issue 06)

Digital Marketing Checklist (Pt. 2)

Digital Marketing Checklist (Pt. 1)

Cindy Donaldson

Cindy Donaldson

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Trending
Billing / Fees / Insurance
Should You Be In-Network or Out-of-Network With Insurance?
Should You Be In-Network or Out-of-Network With Insurance?

It’s a new year and many chiropractors are evaluating what will enhance their respective practices, particularly as it relates to their bottom line. One of the most common questions I get is: “Do I need to be credentialed to bill insurance, and what are the best plans to join?” It’s a loaded question – but one every DC ponders. Whether you're already in-network or pondering whether to join, here's what you need to know.

Samuel A. Collins
Anti Aging / Healthy Aging
Squaring the Geriatric Curve
Squaring the Geriatric Curve

The geriatric curve – the progressive decline in our health, fitness, mental capacity, and overall constitution – graphically appears as a downward sloping line over time. It is a culmination of the effects of sarcopenia, postural deterioration, frailty, and chronic noncommunicable diseases that occur as we age. While aging cannot be reversed, the goal is to reduce the negative slope or “square off” the curve, thus avoiding a steady decline in health. Here are five ways to get your patients started.

Donald DeFabio, DC, DACBSP, DABCO
News / Profession
How Chiropractors Can Make It the Best of Times
The Best of Times, the Worst of Times

Imagine an environment in which DCs are tightly integrated with their local healthcare system; a trusted resource for PCPs, specialists and self-insured employers; are reimbursed in alignment with value created; use modern technology enabling them to fully engage with their patients; are self-governed; and are able to maintain a fulfilling work-life balance. In the final part of this three-part series, we explore three areas for chiropractors to focus on to leave the current foolishness behind and create “the best of times” for DCs and their patients.

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