Cindy Donaldson

Cindy Donaldson is president and CEO of Red Barn Consulting, a strategic marketing, sales and business operations consulting firm. Contact her at 860-469-8090 or cindy@redbarnconsultingllc.com.

Previous Articles

Postcard Marketing on a Shoestring Budget: 4 Steps
November 1, 2021 (Vol. 39, Issue 11)
Speed Up Your Marketing With Snail Mail
May 1, 2021 (Vol. 39, Issue 05)
It's Time to Uncomplicate Your Content Marketing
May 1, 2020 (Vol. 38, Issue 05)
Patient Reactivation Done Right
January 1, 2020 (Vol. 38, Issue 01)
It's Time to Explore the Power of Email Marketing
May 1, 2019 (Vol. 37, Issue 05)
Top Social Media Do's & Don'ts for Chiropractors
February 1, 2019 (Vol. 37, Issue 02)
Map It: Understanding the Customer's Journey
December 1, 2018 (Vol. 36, Issue 12)
Facebook Marketing 101
August 1, 2018 (Vol. 36, Issue 08)
9 Ways to Make Your Practice Website a Revenue Generator
July 1, 2017 (Vol. 35, Issue 07)
Let Your Fans Spread the Love
June 1, 2017 (Vol. 35, Issue 06)
Digital Marketing Checklist (Pt. 2)
Digital Marketing Checklist (Pt. 1)
Trending
Your Practice / Business
Should You Use Cash, Loan or Lease for Equipment Purchases?
Should You Use Cash, Loan or Lease for Equipment Purchases?

Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?

Jamy Antoine, DC, BCN, CFP®
News / Profession
Chiropractic at Risk Globally
Chiropractic at Risk Globally

There has long been an attempt by those who are not legitimate doctors of chiropractic to usurp the title of chiropractor from those who have earned their degree from an accredited chiropractic program. This generally happens in countries where the local doctors of chiropractic have yet to pass legislation requiring a degree from an accredited institution. The result is essentially two chiropractic professions. Nowhere is this danger more pronounced than in Japan.

Dynamic Chiropractic Staff
Billing / Fees / Insurance
UHC/Optum Requires Preauthorization for Medicare-Covered Chiropractic Services
UHC/Optum Requires Preauthorization for Medicare-Covered Chiropractic Services

Effective Sept. 1, 2024, UHC/Optum is requiring prior authorization for the following services delivered in office and outpatient hospital settings, excluding services in the home: Medicare-covered chiropractic services (when billed with the AT-modifier), as well as physical therapy (PT), occupational therapy (OT), and speech therapy (ST).

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Samuel A. Collins