Cindy Donaldson

Cindy Donaldson is president and CEO of Red Barn Consulting, a strategic marketing, sales and business operations consulting firm. Contact her at 860-469-8090 or cindy@redbarnconsultingllc.com.

Previous Articles

Postcard Marketing on a Shoestring Budget: 4 Steps
November 1, 2021 (Vol. 39, Issue 11)
Speed Up Your Marketing With Snail Mail
May 1, 2021 (Vol. 39, Issue 05)
It's Time to Uncomplicate Your Content Marketing
May 1, 2020 (Vol. 38, Issue 05)
Patient Reactivation Done Right
January 1, 2020 (Vol. 38, Issue 01)
It's Time to Explore the Power of Email Marketing
May 1, 2019 (Vol. 37, Issue 05)
Top Social Media Do's & Don'ts for Chiropractors
February 1, 2019 (Vol. 37, Issue 02)
Map It: Understanding the Customer's Journey
December 1, 2018 (Vol. 36, Issue 12)
Facebook Marketing 101
August 1, 2018 (Vol. 36, Issue 08)
9 Ways to Make Your Practice Website a Revenue Generator
July 1, 2017 (Vol. 35, Issue 07)
Let Your Fans Spread the Love
June 1, 2017 (Vol. 35, Issue 06)
Digital Marketing Checklist (Pt. 2)
Digital Marketing Checklist (Pt. 1)
Trending
Billing / Fees / Insurance
Best Practices for Handling Refund Requests
Handling Refund Requests

Refund requests are an unavoidable part of running a chiropractic practice. Whether a patient is unhappy with their care, believes an adjustment caused harm, or simply changes their mind, these situations must be handled carefully to avoid escalation. While chiropractors are not legally obligated to issue refunds in most cases, there are times when doing so is the best business decision to protect the practice.

Brandon Hoffman, BA
Rehab / Recovery / Physiotherapy
Don't Forget the Iliacus
Don't Forget the Iliacus

Back pain? Blame the psoas. Seems as if everybody wants to dive headfirst into their psoas at the first sign of trouble with the lumbopelvic-hip region. Perhaps no other muscle is blamed more for causing problems than the psoas. Yes, it is an important stabilizer of the lumbar spine, but it shouldn't be the only one on which you focus. There is another big player on the scene: the iliacus.

Perry Nickelston, DC, FMS, SFMA
News / Profession
Chiropractic: State by State
Chiropractic: State by State

Interested in providing a new service? Need to know whether you can pursue dry needling, venipuncture or even animal chiropractic? Or perhaps you’re advising a prospective chiropractic student who doesn't know whether a bachelor’s degree is required for licensure in your state. The answers to these questions and more are available on Chiropractic Future’s Government Affairs Hub.

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Dynamic Chiropractic Staff