Cindy Donaldson

Cindy Donaldson is president and CEO of Red Barn Consulting, a strategic marketing, sales and business operations consulting firm. Contact her at 860-469-8090 or cindy@redbarnconsultingllc.com.

Previous Articles

Postcard Marketing on a Shoestring Budget: 4 Steps
November 1, 2021 (Vol. 39, Issue 11)
Speed Up Your Marketing With Snail Mail
May 1, 2021 (Vol. 39, Issue 05)
It's Time to Uncomplicate Your Content Marketing
May 1, 2020 (Vol. 38, Issue 05)
Patient Reactivation Done Right
January 1, 2020 (Vol. 38, Issue 01)
It's Time to Explore the Power of Email Marketing
May 1, 2019 (Vol. 37, Issue 05)
Top Social Media Do's & Don'ts for Chiropractors
February 1, 2019 (Vol. 37, Issue 02)
Map It: Understanding the Customer's Journey
December 1, 2018 (Vol. 36, Issue 12)
Facebook Marketing 101
August 1, 2018 (Vol. 36, Issue 08)
9 Ways to Make Your Practice Website a Revenue Generator
July 1, 2017 (Vol. 35, Issue 07)
Let Your Fans Spread the Love
June 1, 2017 (Vol. 35, Issue 06)
Digital Marketing Checklist (Pt. 2)
Digital Marketing Checklist (Pt. 1)
Trending
Diagnosis & Diagnostic Equip
Diagnosing Radiculopathies Through History & Observation
Diagnosing Radiculopathies Through History & Observation

MRI is currently the gold standard for identifying radicular pathology, but unfortunately, it requires preauthorization, which isn’t easy to obtain. Physical tests are what most practitioners depend on – despite the marginal reliability of the tests. The information in this article brings history and observation to the forefront of radicular diagnostics. Each factor listed can significantly increase the clinician’s ability to diagnose radiculopathies.

K. Jeffrey Miller, DC, MBA
Billing / Fees / Insurance
Multiple-Procedure Claim Reductions?
Multiple-Procedure Claim Reductions?

With some plans – and it starts with Medicare (CMS) – there is a payment protocol called the multiple-procedure payment reduction (MPPR). This protocol means that if a health care provider performs multiple procedures during a single patient encounter, Medicare (and many commercial insurers) typically will pay “full price” for only the highest-valued procedure. The subsequent procedures will be reduced, as there is overlap.

Samuel A. Collins
Chronic / Acute Conditions
From Sciatica to Brain Tumor: A Life-Saving Diagnosis
From Sciatica to Brain Tumor: A Life-Saving Diagnosis

A 42-year-old male former patient arrives at your chiropractic office with excruciating low back pain that travels all the way down his right leg to his foot. A spinal surgeon previously recommended surgery to correct an MRI-confirmed disc herniation (sequestration) at L5, but the patient chose conservative chiropractic care. Although conservative treatment is effective for many lumbar disc herniations, the warning signs in this case call for escalation.

Ronald Feise, DC