Because they have yet to pass national legislation protecting the chiropractic profession, Japanese DCs are in a similar situation that U.S. DCs faced. We were fortunate enough to be able to pass chiropractic licensure state by state. The DCs in Japan must accomplish this nationally, which has proved to be an extremely difficult task. And in spite of their efforts, Japanese DCs are currently faced with two chiropractic professions.
Columnists
Christopher Malter
Previous Articles
Effective Public Relations and Marketing
September 12, 2001 (Vol. 19, Issue 19)
Effective Public Relations and Marketing
July 16, 2001 (Vol. 19, Issue 15)
Effective Public Relations and Marketing
June 4, 2001 (Vol. 19, Issue 12)
Pitching a Story to the Media
December 16, 2002 (Vol. 20, Issue 26)
Upgrade Your Screenings with More Effective Marketing Techniques
September 1, 2002 (Vol. 20, Issue 18)
A Website, Brochure and Newsletter: Effectively Marketing Your Practice
July 15, 2002 (Vol. 20, Issue 15)
Chiropractic vs. Conventional Medicine: Heed the Call!
June 3, 2002 (Vol. 20, Issue 12)
A National PR and Marketing Campaign for Chiropractic
September 1, 2003 (Vol. 21, Issue 18)
Unprecedented Response
June 16, 2003 (Vol. 21, Issue 13)
If You Want Change, Read This Article
May 5, 2003 (Vol. 21, Issue 10)
Effective Direct-Mail Campaigns
March 24, 2003 (Vol. 21, Issue 07)
Media Alert
February 24, 2003 (Vol. 21, Issue 05)