Christopher Malter

Previous Articles

Effective Public Relations and Marketing
September 12, 2001 (Vol. 19, Issue 19)
Effective Public Relations and Marketing
July 16, 2001 (Vol. 19, Issue 15)
Effective Public Relations and Marketing
June 4, 2001 (Vol. 19, Issue 12)
Pitching a Story to the Media
December 16, 2002 (Vol. 20, Issue 26)
Upgrade Your Screenings with More Effective Marketing Techniques
September 1, 2002 (Vol. 20, Issue 18)
A Website, Brochure and Newsletter: Effectively Marketing Your Practice
July 15, 2002 (Vol. 20, Issue 15)
Chiropractic vs. Conventional Medicine: Heed the Call!
June 3, 2002 (Vol. 20, Issue 12)
A National PR and Marketing Campaign for Chiropractic
September 1, 2003 (Vol. 21, Issue 18)
Unprecedented Response
June 16, 2003 (Vol. 21, Issue 13)
If You Want Change, Read This Article
May 5, 2003 (Vol. 21, Issue 10)
Effective Direct-Mail Campaigns
March 24, 2003 (Vol. 21, Issue 07)
Media Alert
February 24, 2003 (Vol. 21, Issue 05)
Trending
News / Profession
Remembering Dr. Warren Hammer - A Pioneer in Soft-Tissue Care
Remembering Dr. Warren Hammer - A Pioneer in Soft-Tissue Care

For chiropractors practicing today, Dr. Warren Hammer’s legacy is particularly visible in several areas that have become familiar components of modern musculoskeletal care: his early work with the Graston Technique and instrument-assisted soft-tissue mobilization; his extensive writing and teaching on functional soft-tissue examination and treatment; his role in bringing fascial manipulation to U.S. clinicians; and his decades spent educating chiropractors and other health professionals.

Dynamic Chiropractic Staff
Education & Seminars
Chiropractic Colleges in Crisis
Chiropractic Colleges in Crisis

Financial pressure, enrollment declines and institutional challenges are emerging at several U.S. chiropractic colleges. Life Chiropractic College West's and Life University's struggles may be the most talked about but appear to be part of a larger story. And with recent USDE requirements threatening to hamstring federal student financing for DC degree programs, chiropractic education is facing questions for which it has no immediate answers.

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Dynamic Chiropractic Staff
Chiropractic
Dolly Parton’s Connection to Chiropractic
Dolly Parton's Connection to Chiropractic

As the world remembers Dolly Parton following her death Aug. 25 at age 80, there is a little-known connection to the chiropractic profession worth revisiting: Dolly publicly acknowledged using chiropractic care and another famous entertainer even recalled meeting her at a chiropractor's office.

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Dynamic Chiropractic Staff