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Christopher Malter

Previous Articles

Effective Public Relations and Marketing
September 12, 2001 (Vol. 19, Issue 19)

Effective Public Relations and Marketing
July 16, 2001 (Vol. 19, Issue 15)

Effective Public Relations and Marketing
June 4, 2001 (Vol. 19, Issue 12)

Pitching a Story to the Media
December 16, 2002 (Vol. 20, Issue 26)

Upgrade Your Screenings with More Effective Marketing Techniques
September 1, 2002 (Vol. 20, Issue 18)

A Website, Brochure and Newsletter: Effectively Marketing Your Practice
July 15, 2002 (Vol. 20, Issue 15)

Chiropractic vs. Conventional Medicine: Heed the Call!
June 3, 2002 (Vol. 20, Issue 12)

A National PR and Marketing Campaign for Chiropractic
September 1, 2003 (Vol. 21, Issue 18)

Unprecedented Response
June 16, 2003 (Vol. 21, Issue 13)

If You Want Change, Read This Article
May 5, 2003 (Vol. 21, Issue 10)

Effective Direct-Mail Campaigns
March 24, 2003 (Vol. 21, Issue 07)

Media Alert
February 24, 2003 (Vol. 21, Issue 05)

Christopher Malter
Effective Public Relations and Marketing

Christopher Malter

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Trending
News / Profession
Corporate Medicine’s Attack on Chiropractic
Corporate Medicine’s Attack on Chiropractic

The chiropractic profession is under a sophisticated and relentless assault from corporate medicine, so strategically executed that most don’t even recognize it happening. The campaign is powerful, calculated, and well-funded, demonstrated by its covert tactics and the millions being invested to carry it out. Corporate medicine's endgame wants only two things from chiropractic: all our patients and all our money – and it is getting it.

 |  Digital Exclusive
Mark Studin, DC, FPSC, FASBE(C), DAAPM
Chronic / Acute Conditions
Chiropractic Management of a Recalled Cervical Disc Implant
Chiropractic Management of a Recalled Cervical Disc Implant

Over the past two decades, more than 18 million spinal surgeries have been performed in the United States, and cervical disc replacements represent a fair share of those. Device recalls due to design flaws can place patients in difficult clinical situations, especially those who are symptomatic and reluctant to undergo revision surgery. This case highlights the role of chiropractors in managing complex postsurgical patients, particularly those with recalled spinal implants. 

Ronald Feise, DC
Billing / Fees / Insurance
UnitedHealthcare Removing Prior Authorization for Chiropractic
UnitedHealthcare Removing Prior Authorization for Chiropractic

UnitedHealth Group, parent company of UnitedHealthcare, has announced sweeping changes to its prior-authorization (PA) requirements that will eliminate the requirement for chiropractic care and numerous other healthcare services by the end of 2026. Doctors of chiropractic, other providers and patients have long lamented prior authorization requirements because they can delay needed treatment, limit access and even cause some patients not to pursue care.

Dynamic Chiropractic Staff
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