Dr. Christina Acampora is the founder of Aligned Methods, which offers online medical marketing courses and resources, and the author of Marketing Chiropractic to Medical Practices, a 2007 Jones and Bartlett publication. She speaks for chiropractic and university organizations, and is a consistent contributor to several chiropractic publications.
You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Troy University, a public university in Alabama boasting a 138-year history (1887) and current enrollment topping 14,000 students, has announced it has received program approval from the Alabama Commission on Higher Education for a new doctor of chiropractic program – only the second at a public university in the U.S. Approval from the Southern Association of Colleges and Schools Commission on Colleges is pending.
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At this very moment in history, the public is awakening. They’re questioning what they’ve been told about health – what they eat, how they think, how they manage stress, and what they’ve been prescribed. The recently released MAHA Report is a clarion call for transformation. As the public seeks answers beyond pills and procedures, chiropractic is poised to offer something more: whole-being care.