Cassandra Ransom

Cassandra Ransom, content and social media manager at ChiroMatrix (www.chiromatrix.com), has more than seven years of writing, editing and marketing experience. In her current position at ChiroMatrix, Cassandra leads and collaborates with her creative team to develop and deliver various content, from advertising copy to informative e-book and white paper content. She stays abreast of the evolving online marketing needs of chiropractors and other health care providers. Cassandra uses her knowledge of the chiropractic industry and writing field to deliver pertinent content and leading-edge online marketing tips to chiropractic professionals across the country.

Previous Articles

5 Ways to Get Five-Star Reviews and Increase New-Patient Flow
Trending
Diagnosis & Diagnostic Equip
When Radiculopathy Isn’t Radiculopathy: A Clinical Series (Pt. 6): Differential Diagnosis
When Radiculopathy Isn’t Radiculopathy

While cervical disc pathology can unquestionably produce radiculopathy, many patients presenting with arm pain, paresthesia or perceived weakness do not exhibit the clinical behavior of true nerve-root compromise. In these cases, failure to differentiate the primary pain generator may lead to unnecessary spinal injections, nerve ablation procedures or surgical consultation despite limited likelihood of benefit.

Ken Kaufman, DC
X-ray / Imaging / MRI
A National Turning Point: N.J. Board Rejects Insurer Medical X-Ray Rules for DCs
A National Turning Point: N.J. Board Rejects Insurer Medical X-Ray Rules for DCs

The New Jersey Board of Chiropractic Examiners has made a precedential decision, concurring with the Association of New Jersey Chiropractors' (ANJC) position paper on chiropractic X-ray guidelines. In plain terms, the board ruled, consistent with the ANJC position, that insurance companies cannot use medical X-ray rules or recommendations, like those written by the American College of Radiology (ACR), to decide whether a chiropractor's X-ray was necessary.

 |  Digital Exclusive
Jeff Randolph, Esq.
Your Practice / Business
The Relationship Behind the Referral
The Relationship Behind the Referral

For decades, chiropractors have been told the answer to more professional referrals is simple: educate medical doctors about chiropractic. There is some truth in that advice; but it is also incomplete. The modern challenge is not simply getting another healthcare professional to know that chiropractors exist. It is becoming the kind of clinician (and building the kind of professional relationship) that makes collaboration easy and sustainable.

 |  Digital Exclusive
Dynamic Chiropractic Staff