Cassandra Ransom, content and social media manager at ChiroMatrix (www.chiromatrix.com), has more than seven years of writing, editing and marketing experience. In her current position at ChiroMatrix, Cassandra leads and collaborates with her creative team to develop and deliver various content, from advertising copy to informative e-book and white paper content. She stays abreast of the evolving online marketing needs of chiropractors and other health care providers. Cassandra uses her knowledge of the chiropractic industry and writing field to deliver pertinent content and leading-edge online marketing tips to chiropractic professionals across the country.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
