Carolyn KreuzKamp, BS, MBA

Carolyn is a versatile professional deeply passionate about helping wellness practitioners effectively serve their communities. She earned her BS in Biochemistry and Pre-Med from the University of Florida, and later pursued an MBA in Healthcare Operations and Marketing at UNC’s Kenan-Flagler Business School. As the co-founder & growth strategist at acu by REESHI, she leverages her diverse expertise to deliver thorough & thoughtful growth strategies to each client. When she is not working, you'll find her studying herbal medicine, cultivating an urban garden, embarking on PNW hiking adventures, and creating delightful meals.

Previous Articles

Branding: Is It Necessary for Your Chiropractic Practice?
November 1, 2023 (Vol. 41, Issue 11)
Trending
Your Practice / Business
From Search to Selection: Why AI Visibility Matters for DCs
From Search to Selection: Why AI Visibility Matters for DCs

Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.

Mark Sanna, DC, ACRB Level II, FICC
X-ray / Imaging / MRI
A National Turning Point: N.J. Board Rejects Insurer Medical X-Ray Rules for DCs
A National Turning Point: N.J. Board Rejects Insurer Medical X-Ray Rules for DCs

The New Jersey Board of Chiropractic Examiners has made a precedential decision, concurring with the Association of New Jersey Chiropractors' (ANJC) position paper on chiropractic X-ray guidelines. In plain terms, the board ruled, consistent with the ANJC position, that insurance companies cannot use medical X-ray rules or recommendations, like those written by the American College of Radiology (ACR), to decide whether a chiropractor's X-ray was necessary.

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Jeff Randolph, Esq.
Your Practice / Business
Are You Meeting the Chiropractic Standard of Care?
Are You Meeting the Chiropractic Standard of Care?

The term standard of care is a legal term and a medical concept. There is no single, universally recognized standard of care document or authoritative reference. The medical concept defines what practitioners should do in practice. The legal term used determines whether a practitioner failed to meet that expectation. This article examines the standard of care for the doctor of chiropractic.

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Mark Balderston, DC, FPSC