You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Cai Berg
Cai Berg is the founder and CEO of Berg Nutrition (formerly Berg Imports), a specialty nutraceutical distributor representing select European manufacturers in the U.S. market including Bioiberica, makers of b-2Cool. A native of Germany, Berg has spent over two decades building strong relationships with manufacturers and suppliers in Germany, Spain, Norway and beyond, helping European companies understand and break through the unique challenges of the American marketplace.