You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Brock Rutherford, MS, ATC
Brock Rutherford is a certified athletic trainer and president of Therapy Innovations LLC. He has over 14 years of clinical experience and has spent the past six years researching, developing and marketing heat therapy modalities. For more information, contact Brock at www.therapy-innovations.com."