Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Blake Graham, DC, MS, CSCS, DACBSP
Dr. Blake Graham is a board-certified sports chiropractor based in Colorado. He currently serves as president of the American Chiropractic Board of Sports Physicians and has extensive experience in continuing-education development. Dr. Graham regularly speaks at regional and national chiropractic and sports medicine conferences, and works with athletes at the collegiate, professional and international levels.