Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Benjamin Griffes, MA, DC
Dr. Ben Griffes has practiced chiropractic in Thousand Oaks and Tarzana, Calif., for more than three decades. He has a master's degree in physical education and was trained as a Hellerwork practitioner (structural bodywork). Dr. Griffes is a member of CalChiro and the Christian Chiropractors Association; and the author of Stretching for Life, "the easiest book on stretching you will ever use." Learn more at http://www.bengriffesdc.com.