Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Steve Kraus, DC, DIBCN, CCSP, FASA
Dr. Steven J. Kraus is an accomplished practitioner, author and business owner. A 1988 Palmer College of Chiropractic graduate, he has owned 18 chiropractic practices, and is the president and founder of Biokinemetrics, a chiropractic-centric technology company focusing on digital X-ray solutions. Dr. Kraus is a past chairman of the Iowa Board of Chiropractic Examiners, past president of the Iowa Chiropractic Society, and has served as ACA Delegate for Iowa. He continues to serve on numerous national committees related to government relations, clinical quality assessment, and health information technology related to chiropractors.