When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
ChiroLocator Generates More Than 100,000 Impressions in March
ChiroWeb.com's ChiroLocator is a special feature that enables site visitors to find any doctor of chiropractic in the world. With almost 400,000 monthly visitors, ChiroWeb is the most visited chiropractic Web site on the planet.
While ChiroWeb offers many features specifically for DCs and chiropractic students, the majority of visitors are consumers seeking information on chiropractic. Many of these consumers utilize the ChiroLocator to find doctors of chiropractic in their neighborhoods.
In March, doctors participating in the ChiroWeb member program enjoyed 101,284 "impressions." A single impression occurs when an individual doctor's practice information is viewed by an individual consumer. These 101,284 total impressions translate into an average of 46 impressions for each of ChiroWeb's 2,175 current members, and mean that consumers viewed participating chiropractors' practice information more than 3,200 times each day.