This 20-minute video is a slick, well-designed introduction to chiropractic. It costs $199 for the VHS version, $215 for DVD version, and compares favorably to anything in a similar price range.
The tape is enthusiastic and uses great graphics reminiscent of the work of Leroy Neiman, who painted sports scenes in vivid colors. It takes normal footage, often in black and white, and increases the color intensity and contrast, creating a type of electronic painting. The narrator gives a dramatic introductory lecture featuring a background that is mildly electronically psychedelic. The tape uses excellent graphics to support the dialogue, which discusses how chiropractic works; how other practitioners are trying to practice chiropractic; preventative versus sickness care; and many other topics. The underlying theme throughout is simple: why everyone needs to get checked out by a chiropractor.
This tape gets a 10. The bottom line is that after watching it, I was reminded of the excitement being a chiropractor generates. Sometimes we get weighed down by insurance certification, patient peccadilloes, office politics, etc., and forget our mission. This tape will rekindle your purpose. It can be used in your office, or by lending it out to potential patients. Either way, it hits the mark. Hollywood does not often portray what we do, and many professions are more lucrative, but no one does more important work over a lifetime. Winston Churchill once said that you make a living by what you make, but you make a life by what you give. It sure is nice to be reminded.
Dr. Savoie's rating:
10 out of 10
If you have authored, published or produced a book, audio or video package that is chiropractic-oriented, educational, nonpromotional and written or produced in a professional manner, and would like it reviewed in Dynamic Chiropractic, please send two copies of the book, video or audiocassette to:
Lynda Bloemke Dynamic Chiropractic P.O. Box 4109 Huntington Beach, California 92605-4109
Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
The New Jersey Board of Chiropractic Examiners has made a precedential decision, concurring with the Association of New Jersey Chiropractors' (ANJC) position paper on chiropractic X-ray guidelines. In plain terms, the board ruled, consistent with the ANJC position, that insurance companies cannot use medical X-ray rules or recommendations, like those written by the American College of Radiology (ACR), to decide whether a chiropractor's X-ray was necessary.
The term standard of care is a legal term and a medical concept. There is no single, universally recognized standard of care document or authoritative reference. The medical concept defines what practitioners should do in practice. The legal term used determines whether a practitioner failed to meet that expectation. This article examines the standard of care for the doctor of chiropractic.