The Foundation for Chiropractic Progress (F4CP) has won gold for its ChiroThon 2022, the three-day, telethon-style live streaming event launched at the Florida Chiropractic Association's The National last August. The F4CP topped the strategic communications, special-event category of the MarCom Awards, administered by the Association of Marketing and Communication Professionals (AMCP).
The MarCom Awards is an international creative competition for marketing and communication professionals, with both print and digital entries. The 2022 competition featured more than 6,000 entries from 45 countries.
"Our team worked really hard on launching the first-ever "ChiroThon," said Sherry McAllister, DC, foundation president. "We were rewarded with a worldwide audience of more than 85,000 viewers participating through various streaming platforms, as well as generous donations, sponsorships and new members joining our nonprofit. Winning a MarCom Gold is the icing on the cake that makes it even more gratifying."
ChiroThon attracted 50 new members to the foundation and raised more than $175,000 for chiropractic care awareness and outreach – primarily via new video commercials, according to the F4CP. The "I Know Pain" commercial featured during the Summer Olympics earned four awards: gold at the Telly Awards, gold at the Viddy Awards, honorable mention at Ragan's PR Daily Awards, and bronze at the Digital Health Awards.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
