The Foundation for Chiropractic Progress (F4CP) has won gold for its ChiroThon 2022, the three-day, telethon-style live streaming event launched at the Florida Chiropractic Association's The National last August. The F4CP topped the strategic communications, special-event category of the MarCom Awards, administered by the Association of Marketing and Communication Professionals (AMCP).
The MarCom Awards is an international creative competition for marketing and communication professionals, with both print and digital entries. The 2022 competition featured more than 6,000 entries from 45 countries.
"Our team worked really hard on launching the first-ever "ChiroThon," said Sherry McAllister, DC, foundation president. "We were rewarded with a worldwide audience of more than 85,000 viewers participating through various streaming platforms, as well as generous donations, sponsorships and new members joining our nonprofit. Winning a MarCom Gold is the icing on the cake that makes it even more gratifying."
ChiroThon attracted 50 new members to the foundation and raised more than $175,000 for chiropractic care awareness and outreach – primarily via new video commercials, according to the F4CP. The "I Know Pain" commercial featured during the Summer Olympics earned four awards: gold at the Telly Awards, gold at the Viddy Awards, honorable mention at Ragan's PR Daily Awards, and bronze at the Digital Health Awards.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Some pundits say that the upcoming presidential and congressional races, and many local races, might be the most consequential in our country’s history. We do not have the choice of sitting on the sidelines and hoping our patients will carry our water. Unlike other medical professions such as physical therapists, podiatrists, nurses, etc., the health care class (AMA) will not protect us. We must be in the game.
The most common condition affecting the shoulder is rotator-cuff disease. From acute tears to chronic tendinopathy, it’s common and needs a thorough workup. In fact, even asymptomatic shoulders can have full-thickness rotator-cuff rears in up to 40% of instances. Let’s look at additional conditions that can present to the office with weakness, loss of motion and pain in the shoulder beyond rotator-cuff tears.
