The Foundation for Chiropractic Progress (F4CP) has won gold for its ChiroThon 2022, the three-day, telethon-style live streaming event launched at the Florida Chiropractic Association's The National last August. The F4CP topped the strategic communications, special-event category of the MarCom Awards, administered by the Association of Marketing and Communication Professionals (AMCP).
The MarCom Awards is an international creative competition for marketing and communication professionals, with both print and digital entries. The 2022 competition featured more than 6,000 entries from 45 countries.
"Our team worked really hard on launching the first-ever "ChiroThon," said Sherry McAllister, DC, foundation president. "We were rewarded with a worldwide audience of more than 85,000 viewers participating through various streaming platforms, as well as generous donations, sponsorships and new members joining our nonprofit. Winning a MarCom Gold is the icing on the cake that makes it even more gratifying."
ChiroThon attracted 50 new members to the foundation and raised more than $175,000 for chiropractic care awareness and outreach – primarily via new video commercials, according to the F4CP. The "I Know Pain" commercial featured during the Summer Olympics earned four awards: gold at the Telly Awards, gold at the Viddy Awards, honorable mention at Ragan's PR Daily Awards, and bronze at the Digital Health Awards.
Refund requests are an unavoidable part of running a chiropractic practice. Whether a patient is unhappy with their care, believes an adjustment caused harm, or simply changes their mind, these situations must be handled carefully to avoid escalation. While chiropractors are not legally obligated to issue refunds in most cases, there are times when doing so is the best business decision to protect the practice.
Back pain? Blame the psoas. Seems as if everybody wants to dive headfirst into their psoas at the first sign of trouble with the lumbopelvic-hip region. Perhaps no other muscle is blamed more for causing problems than the psoas. Yes, it is an important stabilizer of the lumbar spine, but it shouldn't be the only one on which you focus. There is another big player on the scene: the iliacus.
Interested in providing a new service? Need to know whether you can pursue dry needling, venipuncture or even animal chiropractic? Or perhaps you’re advising a prospective chiropractic student who doesn't know whether a bachelor’s degree is required for licensure in your state. The answers to these questions and more are available on Chiropractic Future’s Government Affairs Hub.
