Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
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"I Suspect You'll Be Attacked by the 'Experts'"
Dear Editor:
Thank you for the article, "Osteopaths Aren't Afraid; Are We?" [Read Don Petersen Jr.'s Report of Findings in the August 2021 issue.] I suspect that you'll be attacked by the "experts" at the ACA and chiropractic schools. It is not clear to me how those chiropractic "leaders" distinguish their vision of chiropractic from the physical therapy profession.
Given this, and especially in that the PTs are largely embraced by the predominant medical establishment, it is difficult to see why a young person would choose to pursue a career in the ACA's version of chiropractic rather than as a PT.
R. Todd Shaver, DC, DICCP, DABCI
Wilmington, N.C.
Editor's Note: Comment on an article, address a trending topic, or share your thoughts on any issue relevant to the art, science or philosophy of chiropractic by submitting a short letter to the editor to editorial@mpamedia.com. Include your full name, degree(s), and the city and state in which you practice. Submission is acknowledgment that your letter may appear in an upcoming issue.