While chiropractic is recognized in certain countries more than others, the media – with a global reach in the age of social media – has maintained a love-hate relationship with the profession. On any given day, one can read an article praising chiropractic ... or questioning its safety / effectiveness.
With that said, it's always worth reporting when a media outlet tends toward the positive. Case in point: a recent article in the French edition of Marie Claire.
With a target audience of "women ages 18-44 with a median household income of $85,000," Marie Claire sets trends for women in 35 countries. The magazine's recent article on "Chiropractic, the Gentle, Expert Method of Back Pain" (English translation) speaks of how chiropractic works and the effect it can have on more than back pain.1
The author notes that, in addition to relieving back, neck and head pain, "innervation of vital organs improves, the autonomic central nervous system functions better, as does the performance of the sympathetic and para-sympathetic systems." The article even goes so far as to advise readers that "like the dentist or gynecologist, it is preferable to schedule a regular check-up of the spine in order to treat any disturbances upstream. No need to wait for the pain."
This is the latest of several such articles published by Marie Claire this year, demonstrating a growing awareness by the editorial staff which is communicated to their millions of readers around the globe. While this article appeared in the French edition of the magazine, we discovered it online and social media with an English translation readily available, giving the message global reach.
Reference
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
